Chapter 9 Zenly
9.2.1 Target audience (age, demographics, political leaning, interests, hobbies, etc)
Friends and family members. Zenly is popular among teenagers.^https://en.everybodywiki.com/Zenly Zenly is an app that combines three functions: social, messaging, and mapping. Over 2 million people have downloaded the Zenly so far.
9.2.2 Can non-users browse or search content?
Non-users cannot browse or search content. You must first sign up.
9.2.3 How are users connected
(e.g., on some platforms, you request a connection which needs to be accepted, but on others, you can follow anyone without them reciprocating) When using Zenly, if users want to connect with other users, they must request to add other users as friends, and this request requires the other user’s acceptance. Only after the two users become friends, then they can chat with each other, view each other’s location, etc.
9.2.7 Is the parent company public or private?
The parent company Snap Inc. is an American camera and social media company, founded on September 16, 2011. by Evan Spiegel, Bobby Murphy, and Reggie Brown based in Santa Monica, California.
9.2.8 Who are the major investors?
According to the Crunchbase, the major investors are Benchmark, Peter Fenton, Jerry Murdock, Xavier Niel, and Olivier Thomas. Those investors have invested $22.5 million.
9.2.9 How does the company generate revenue?
Zenly does not have subscription and in-app purchase. The company will develop its own data mapping system to provide users with its own brand services.
9.3 Privacy and Surveillance
9.5 Balancing your PLN and Public Discourse
9.5.2 What are the benefits to being in the public eye and having a PLN?
The Personal Learning Network (PLN) is a community of colleagues, mentors and experts with whom you can connect to improve your learning and take control of your professional development. PLN is not just a group of friends or family - it is an online community that can be used for many different purposes. The benefits of being in the public eye and having a PLN are many. Because PLN allows you to explore topics you have not been exposed to. And learn and communicate with a lot of people who have experience in that industry. This not only gets rid of the problems of geography and time, but also gives some good help to some special groups who lack education.87
9.5.3 Building community with online tools provided by an employer can be limiting, what are some possible restrictions and benefits?
There are many benefits to building a community using online tools provided by employers. The Internet is full of various online platforms that can help you connect and build online communities. If you want to create an online community, it’s important to research accessible platforms with features that make it easier for your community to collaborate. The latest technology is crucial to 93 percent of respondents when choosing an employer. Individuals and organizations can gain immediate productivity by utilizing technology that they are comfortable with in their everyday life. However, you should also be aware of some limitations. First, these tools can only be used when you have access to the Internet and a computer or device that is connected to the Internet. If you can’t do this, your organization may not be able to use them. Also, using these tools may not be practical for your organization if you don’t always have access to a computer or device connected to the Internet (for example, if you work in a remote location). Second, even though these tools can be accessed from anywhere, they do require you to have some level of technical knowledge and experience to function properly and effectively. This means that people without technical expertise may find it difficult or impossible to create content on these platforms without the help of others who are experienced in creating content on these platforms..88
9.5.4 Delivering information in a connected society requires verifiable resources, how can you ensure that you build a PLN you can rely on?
There are multiple ways of building a reliable PLN. First, we need to verify the source of information as well as certain websites including the reputation of the publisher and the expertise of the author. Secondly, we need to investigate the reliability of the information by searching coverage claims of certain information. Third, trace the most original source of the information to gain the full idea of certain information. The above steps allow us to follow reliable individual agent and organizations to learn information from various perspectives. We can also seek out building connections with people that our trusted individual agents are following so that we can expand our knowledge furthermore. The self engagement is also very important. Giving the fact that the half-life of information is only half a year long, we need to keep engaging with new materials and information so that we can keep a positive and reliable personal learning network.
9.5.5 How do those who are veteran story tellers minimize the risk of sharing misinformation?
The best way for veteran story tellers minimizing the risk of sharing misinformation would be 1.) Check the source of information to see if it’s credible and reliable, 2.) Verify the information with other reliable and credible sources to improve the credibility of the source, 3.) Thoroughly consider the emotional impact of the content before sharing the story, 4.) Combine data from credible sources with the story telling.
9.6 Digital Identity, Access and Inclusion, and Media Literacy (including Trust and Disinformation)
9.6.2 Access and Inclusion
How does the platform you chose for the Major Project incorporate accessibility and inclusion principles. How are disabled people treated on the platform? Are there multiple ways people can consume or produce content to meet accessibility needs? How do you include those who might otherwise be excluded? Zenly did not specifically introduce how it incorporates accessibility and inclusion principles. Unlike traditional social media apps. Zenly has its own gamified map that allows users to share location with their verified friends.As long as they have enabled location setting, users are able to see the status of their friends’ real-time location as well as battery percentage. It can be used by parents to check their children’s location and also can be used by caretakers to access the location of their patients as well as taking care of the elders with Alzhemiers and dementia. It is easily accessible and does not require any complex logic to master, so Zenly did incorporate accessibility and inclusion principle to some extent.
9.6.3 Media Literacy, Trust, and Disinformation
Does your chosen platform have content moderation policies? Does it flag disinformation, or provide links to trusted resources? How do you ensure that you don’t spread disinformation as misinformation? Zenly emphasizes that Users may not, and may not permit anyone to, use the Service in a manner that. Violate or infringe upon the publication, privacy, copyright, trademark, or other intellectual property rights of others; bully, harass or intimidate defame; send spam content to other users or engage in marketing practices.89 However, Zenly does not indicate that they have content moderation policies, which leaves it up to the users to determine the source and reliability of the information. According to Michael A. Caulfield’s WEB LITERACY FOR STUDENT FACT CHECKERS, there are four steps to check the reliability of network information： Check for previous work; Go upstream to the source; Read laterally; Circle back.90 In addition to all of the above, we still want to call for:
- Establish legal regulations and strengthen media regulation.
By establishing the relevant legal regulations can the problem of spreading false information be solved at the source. At the same time, we should strengthen the supervision of social media.
- Improve the quality of the audience and reject secondary dissemination.
The extensive participation of Internet users in information dissemination activities has produced a lot of negative influences and reduced them to emotional and extremist “rabble.” In social media, the audience has a significant role in disseminating information. The inherent mode of operation of social media, and the function of sharing, give the audience can also become the right to publish. So to reduce and eliminate the spread of false information. The audience should have the ability to identify incorrect information. At the same time, the audience should also have enough awareness to remind others to stop the re-circulation of false information.
- Establish an authority to release accurate information.
When false information that is difficult to identify is spreading widely, there is a need for an authoritative institution to analyze the accuracy of the information in detail and take corresponding measures to release official. Authoritative information to stop the continued fermentation and spread of false information as soon as possible.
Snapchat + Zenly - The Privacy and Security Risks of Location Sharing Apps | Turtler↩︎
Web Literacy for Student Fact Checkers – Web Literacy for Student Fact-Checkers (pressbooks.com)↩︎